Blog - The Bruce Projects

If You Want to Get Rich, Build a Power Niche

I wrote this one about five years ago. I don’t mean to sound humbuggish – God forbid – but it is one of the best books you will ever read about marketing and sales. I spent a ton of my life in marketing – and have been extremely…

T’Was A Family Secret

The Bruce Poetry Project

T’was a family secret it was true And that meant no one knew So she only told her mother Who swore to tell no other Of course she also told her sister And her husband when he kissed her This…

Objective Investments

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Along the way, I formed an investment company called Objective Investments. After ten years I think we broke even and my wife wondered why I didn’t just give our money to one of my clients because – in her words – ‘every time we give…

Business Failures

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Business failures — there have been a bunch of them. My most prominent was that I created and opened The Plumpling House, which was a creative dumpling cuisine. I lost a (large) fortune and could write a book on how not to open and…

Sh*tty Investor

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Sh_tty Investor – unfortunately, I am a terrible investor. My instincts seem to start from the view that I am smarter than everyone else and then lose money. Not the best plan. The most salient of these was my investment career in the…

VC Investor

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VC Investor – I regularly provide seed capital to creative sponsors with interesting business ideas. My checks are not large; however, I try to be strategically useful as well as providing funding. Most of these end in failure but there…

Publishing Business

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Publishing Business – I teamed up with a good friend to buy into a publishing company – called Easton Press. This is the company that has published my fiction book, Faythe of North Hinkapee, and I find my partner there – David Wilk…

Real Estate Investor

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Real Estate Investor: I have invested with various clients in their real estate endeavors; however, so far I have been smart enough not to dabble directly in real estate itself, since, being honest with myself, I would have no clue how to do…

Real Estate Industry Capital Raising

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Real Estate Capital Raising: I was formerly licensed to act as a placement through a FINRA-approved broker dealer. This was through a company I formed called The Useful Bruce LLC, www.theusefulbruce.com. Through this activity I was permitted…

Real Estate Industry Business Advisor

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Real Estate Industry Business Advisor: Since in my day job I am a real estate junkie, I find myself with not only legal expertise, but deep industry expertise as well. In this capacity, I work to help real estate players succeed in building…

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